Experiential, Interactive and New Media
While learning to design and build his own laser projection and control systems and to establish the business and marketing plans, he performed other services to generate needed cash flow. Mostly that included broadcast engineering, sound and telecom installations, and sound reinforcement.These days when people visit science centers, information
kiosks, museums, lobby's and related environments... they expect to be
entertained and engaged.
They expect blended elements of physical spaces, tangible surfaces, and electronic media. They want to find that stuff on the Web, on their mobile, and in lots of other places... before, after... whenever they want it... however they want it.
Bill knows how to blend across all kinds of media platforms, content types and technologies, to stay-on message and blend seamlessly and powerfully.
Life is to be experienced, everywhere, at any time.
Laser Display, Installed Audio / Visual, etc...
At age 20, Mr. Bennett incorporated a profitable Michigan corporation via which he performed laser light shows for corporate, music and special events.
He was inspired by how technology can be used to entertain, enlighten, inform, motivate, and teach. It probably started with his high school zoology class presentation on the ferret -- he used flash pots, slide projectors and four-channel audio. Later came his 20' VU meter (calibrated for accuracy, of course).
Here's some of the performances and work Bill and his team produced:
His laser display clients partially included Ford Motor, Detroit Pistons, Detroit Symphony Orchestra, State of Illinois, WJR and WWWW radio, Detroit Creative Directors Council, 1996 Atlanta Committee for the Olympic Games, and many special events and municipalities.
To help support and grow his industry, he was a member of the International Laser Display Association from 1989 -1994, serving as secretary of the technical committee and member of the ethics committee.
Content & Technology
While at QVC, Bill served on the committee to define new retail stores designs.
Included in those efforts was his over all tasks to oversee design, integration, operations and maintenance of about $3 million worth of advanced A/V systems, media servers and automation control systems throughout QVC's 600,000 SF headquarters and at their flagship Mall of America retail store (QVC At The Mall). The latter included automated daily show recording and playout at the Mall, and the ability to remotely update plasma screen signage displays and populate video servers with updated promotional video clips, all from Studio Park in Pennsylvania via a national WAN.